Bøger i Advances in Marketing, Customer Relationship Management, and E-Services serien

Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.

Presents the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management.

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. This title provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework.

Blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this title discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric.

The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. This title brings together best practices and innovative approaches for effective marketing in today's economy.

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Explores a range of topics that contribute to understanding consumers' behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.

Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

Highlights the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is designed for academics, practitioners, and students seeking current information on ways to increase customer activity.

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods.

Educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. It outlines the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. This title provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories.

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

Presents the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is designed for researchers, practitioners, professionals, and upper-level students.

Social media platforms that were once typically reserved for personal use are now becoming a vital part of business strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach.