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Strategic Uses of Social Media for Improved Customer Retention

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Strategic Uses of Social Media for Improved Customer Retention
Bag om Strategic Uses of Social Media for Improved Customer Retention

Presents the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is designed for researchers, practitioners, professionals, and upper-level students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522516866
  • Indbinding:
  • Hardback
  • Sideantal:
  • 230
  • Udgivet:
  • 9. november 2016
  • 8-11 hverdage.
  • 6. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Strategic Uses of Social Media for Improved Customer Retention

Presents the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is designed for researchers, practitioners, professionals, and upper-level students.

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