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Strategic Uses of Social Media for Improved Customer Retention

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Strategic Uses of Social Media for Improved Customer Retention
Bag om Strategic Uses of Social Media for Improved Customer Retention

Presents the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is designed for researchers, practitioners, professionals, and upper-level students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522516866
  • Indbinding:
  • Hardback
  • Sideantal:
  • 230
  • Udgivet:
  • 9. november 2016
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
  •  

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Presents the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is designed for researchers, practitioners, professionals, and upper-level students.

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