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Transcultural Marketing for Incremental and Radical Innovation

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Transcultural Marketing for Incremental and Radical Innovation
Bag om Transcultural Marketing for Incremental and Radical Innovation

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. This title provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466647497
  • Indbinding:
  • Hardback
  • Sideantal:
  • 394
  • Udgivet:
  • 30. november 2013
  • Størrelse:
  • 229x152x31 mm.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Transcultural Marketing for Incremental and Radical Innovation

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. This title provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories.

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