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Marketing Decision Making and the Management of Pricing

- Successful Business Tools

af Rajagopal

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Marketing Decision Making and the Management of Pricing af Rajagopal
Bag om Marketing Decision Making and the Management of Pricing

Provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466640948
  • Indbinding:
  • Hardback
  • Sideantal:
  • 358
  • Udgivet:
  • 31. maj 2013
  • Vægt:
  • 921 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
  •  

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Provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management.

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