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Handbook of Research on Integrating Social Media into Strategic Marketing

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Handbook of Research on Integrating Social Media into Strategic Marketing
Bag om Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466683532
  • Indbinding:
  • Hardback
  • Sideantal:
  • 399
  • Udgivet:
  • 30. april 2015
  • Størrelse:
  • 227x290x36 mm.
  • Vægt:
  • 1474 g.
  • 8-11 hverdage.
  • 6. december 2024

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Beskrivelse af Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

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