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Driving Customer Appeal Through the Use of Emotional Branding

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Driving Customer Appeal Through the Use of Emotional Branding
Bag om Driving Customer Appeal Through the Use of Emotional Branding

Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522529217
  • Indbinding:
  • Hardback
  • Sideantal:
  • 355
  • Udgivet:
  • 30. oktober 2017
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Driving Customer Appeal Through the Use of Emotional Branding

Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

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