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Strategic Marketing Management and Tactics in the Service Industry

Bag om Strategic Marketing Management and Tactics in the Service Industry

Presents the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522524755
  • Indbinding:
  • Hardback
  • Sideantal:
  • 311
  • Udgivet:
  • 20. marts 2017
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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- Adgang til 70.000+ titler
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Beskrivelse af Strategic Marketing Management and Tactics in the Service Industry

Presents the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

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