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Exploring the Rise of Fandom in Contemporary Consumer Culture

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Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522532200
  • Indbinding:
  • Hardback
  • Sideantal:
  • 305
  • Udgivet:
  • 31. oktober 2017
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.

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