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Strategic Customer Relationship Management in the Age of Social Media

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Strategic Customer Relationship Management in the Age of Social Media
Bag om Strategic Customer Relationship Management in the Age of Social Media

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. This title provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466685864
  • Indbinding:
  • Hardback
  • Sideantal:
  • 332
  • Udgivet:
  • 16. juli 2015
  • Størrelse:
  • 244x291x27 mm.
  • Vægt:
  • 1122 g.
  • 8-11 hverdage.
  • 6. december 2024

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Beskrivelse af Strategic Customer Relationship Management in the Age of Social Media

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. This title provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework.

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