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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Bag om Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522521396
  • Indbinding:
  • Hardback
  • Sideantal:
  • 350
  • Udgivet:
  • 18. januar 2017
  • 8-11 hverdage.
  • 9. december 2024

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- Adgang til 70.000+ titler
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Beskrivelse af Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

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