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Trends and Innovations in Marketing Information Systems

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Trends and Innovations in Marketing Information Systems
Bag om Trends and Innovations in Marketing Information Systems

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466684591
  • Indbinding:
  • Hardback
  • Sideantal:
  • 454
  • Udgivet:
  • 30. november 2015
  • Størrelse:
  • 227x291x33 mm.
  • Vægt:
  • 1418 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Trends and Innovations in Marketing Information Systems

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods.

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