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Advanced Technologies Management for Retailing

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Explores a range of topics that contribute to understanding consumers' behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781609607388
  • Indbinding:
  • Hardback
  • Sideantal:
  • 374
  • Udgivet:
  • 30. juni 2011
  • Størrelse:
  • 280x216x23 mm.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Advanced Technologies Management for Retailing

Explores a range of topics that contribute to understanding consumers' behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

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