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Advanced Technologies Management for Retailing

- Frameworks and Cases

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Advanced Technologies Management for Retailing
Bag om Advanced Technologies Management for Retailing

Explores a range of topics that contribute to understanding consumers' behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781609607388
  • Indbinding:
  • Hardback
  • Sideantal:
  • 374
  • Udgivet:
  • 30. juni 2011
  • Størrelse:
  • 280x216x23 mm.
  • 8-11 hverdage.
  • 6. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Advanced Technologies Management for Retailing

Explores a range of topics that contribute to understanding consumers' behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

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