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Understanding Consumer Behavior and Consumption Experience

af Rajagopal

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Understanding Consumer Behavior and Consumption Experience af Rajagopal
Bag om Understanding Consumer Behavior and Consumption Experience

Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466675186
  • Indbinding:
  • Hardback
  • Sideantal:
  • 223
  • Udgivet:
  • 31. januar 2015
  • Størrelse:
  • 152x229x19 mm.
  • 8-11 hverdage.
  • 28. november 2024

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Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.

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