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Marketing in the Cyber Era

- Strategies and Emerging Trends

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Marketing in the Cyber Era
Bag om Marketing in the Cyber Era

The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. This title brings together best practices and innovative approaches for effective marketing in today's economy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466648647
  • Indbinding:
  • Hardback
  • Sideantal:
  • 287
  • Udgivet:
  • 31. december 2013
  • Størrelse:
  • 280x216x20 mm.
  • 8-11 hverdage.
  • 6. december 2024

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Beskrivelse af Marketing in the Cyber Era

The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. This title brings together best practices and innovative approaches for effective marketing in today's economy.

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