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The 22 Immutable Laws Of Marketing

af Al Ries
Bag om The 22 Immutable Laws Of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781861976109
  • Indbinding:
  • Paperback
  • Sideantal:
  • 160
  • Udgivet:
  • 24. oktober 1994
  • Udgave:
  • Størrelse:
  • 135x196x11 mm.
  • Vægt:
  • 132 g.
  • 4-7 hverdage.
  • 30. november 2024
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Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

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