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The 22 Immutable Laws Of Branding

af Al Ries
The 22 Immutable Laws Of Branding af Al Ries
Bag om The 22 Immutable Laws Of Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781861976055
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 3. april 2000
  • Udgave:
  • Størrelse:
  • 129x197x13 mm.
  • Vægt:
  • 140 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

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