Positioning: The Battle for Your Mind
- Indbinding:
- Paperback
- Sideantal:
- 224
- Udgivet:
- 16. Januar 2001
- Udgave:
- 2
- Størrelse:
- 134x203x13 mm.
- Vægt:
- 246 g.
På lager
Leveringstid:
4-7 hverdage
Forventet levering: 16. Juli 2024
Beskrivelse af Positioning: The Battle for Your Mind
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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