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Success Factors of Regional Strategies for Multinational Corporations

- Appropriate Degrees of Management Autonomy and Product Adaptation

af Patrick Heinecke

indgår i Contributions to Management Science serien

Success Factors of Regional Strategies for Multinational Corporations af Patrick Heinecke
Bag om Success Factors of Regional Strategies for Multinational Corporations

The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790826395
  • Indbinding:
  • Hardback
  • Sideantal:
  • 292
  • Udgivet:
  • 26. Januar 2011
  • Udgave:
  • 2011
  • Størrelse:
  • 236x163x24 mm.
  • Vægt:
  • 602 g.
Leveringstid: 2-3 uger
Forventet levering: 9. Oktober 2024

Bag om Patrick Heinecke

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Beskrivelse af Success Factors of Regional Strategies for Multinational Corporations

The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.

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