Rowntree and the Marketing Revolution, 1862–1969
- Indbinding:
- Hardback
- Sideantal:
- 768
- Udgivet:
- 5. Januar 1995
- Størrelse:
- 156x234x41 mm.
- Vægt:
- 1499 g.
Leveringstid:
8-11 hverdage
Forventet levering: 8. Oktober 2024
Beskrivelse af Rowntree and the Marketing Revolution, 1862–1969
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
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