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Rowntree and the Marketing Revolution, 1862–1969

af Robert (London School of Economics and Political Science) Fitzgerald
Rowntree and the Marketing Revolution, 1862–1969 af Robert (London School of Economics and Political Science) Fitzgerald
Bag om Rowntree and the Marketing Revolution, 1862–1969

This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521023788
  • Indbinding:
  • Paperback
  • Sideantal:
  • 768
  • Udgivet:
  • 25. Januar 2007
  • Størrelse:
  • 155x234x44 mm.
  • Vægt:
  • 1086 g.
  • 2-3 uger.
  • 10. Oktober 2024
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This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.

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