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Public Relations, Branding and Authenticity

- Brand Communications in the Digital Age

af Sian (University of Swansear) Rees

indgår i Routledge New Directions in PR & Communication Research serien

Public Relations, Branding and Authenticity af Sian (University of Swansear) Rees
Bag om Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367077655
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 5. Februar 2020
  • Størrelse:
  • 242x224x12 mm.
  • Vægt:
  • 442 g.
Leveringstid: 2-4 uger
Forventet levering: 15. Oktober 2024

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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