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Marketing Management and Communications in the Public Sector

af Martial (University of Lausanne Pasquier

indgår i Routledge Masters in Public Management serien

Marketing Management and Communications in the Public Sector af Martial (University of Lausanne Pasquier
Bag om Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138655799
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 22. August 2017
  • Udgave:
  • 2
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 521 g.
  • 2-3 uger.
  • 9. Oktober 2024

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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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