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Marketing Management and Communications in the Public Sector

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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138655805
  • Indbinding:
  • Paperback
  • Sideantal:
  • 264
  • Udgivet:
  • 21. august 2017
  • Udgave:
  • 2
  • Størrelse:
  • 235x158x16 mm.
  • Vægt:
  • 440 g.
  • 8-11 hverdage.
  • 20. november 2024
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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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