Bøger i SAGE Library in Marketing serien

Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought.

Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.

This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.

Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.

At the crossroads of political communication and marketing, this set explores literature in key topics from advertising and market research to the marketing of terrorist groups.

The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Bringing together seminal texts from diverse sources, this four-volume set - opening with an illuminating introduction from the editor - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism.

This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research.

Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.