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Philosophy of Marketing

Bag om Philosophy of Marketing

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781446274910
  • Indbinding:
  • Boxset
  • Sideantal:
  • 2032
  • Udgivet:
  • 10. december 2013
  • Størrelse:
  • 156x234x150 mm.
  • Vægt:
  • 3780 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Philosophy of Marketing

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.

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