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Time to Lead

- Lessons for Today's Leaders from Bold Decisions that Changed History

af Jan-Benedict Steenkamp
Time to Lead af Jan-Benedict Steenkamp
Bag om Time to Lead

What can today's corporate leaders learn from decisions of leaders who changed the course of world history? Jan Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, and one of the world's leading thinkers on global strategy and branding, is passionate about history, and his book offers important answers to that question.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781734324822
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 24. September 2020
  • Størrelse:
  • 164x236x36 mm.
  • Vægt:
  • 720 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Time to Lead

What can today's corporate leaders learn from decisions of leaders who changed the course of world history? Jan Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, and one of the world's leading thinkers on global strategy and branding, is passionate about history, and his book offers important answers to that question.

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