Name: The Political Marketing Game
Price: 572.95 DKK
Availability: InStock
Author: J. Lees-Marshment
ISBN: 9781137516428

The Political Marketing Game af J. Lees-Marshment

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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Sprog:
Engelsk

ISBN:
9781137516428

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
259

Udgivet:
29. marts 2011

Størrelse:
217x141x18 mm.

Vægt:
364 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. december 2024

Forlænget returret til d. 31. januar 2025

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572,95 kr. + Fragt
~~572,95 kr.~~

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568,95 kr.

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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