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The Political Marketing Game

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137516428
  • Indbinding:
  • Paperback
  • Sideantal:
  • 259
  • Udgivet:
  • 29. marts 2011
  • Størrelse:
  • 217x141x18 mm.
  • Vægt:
  • 364 g.
  • 8-11 hverdage.
  • 21. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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