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The Political Marketing Game

af J. Lees-Marshment
The Political Marketing Game af J. Lees-Marshment
Bag om The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230537774
  • Indbinding:
  • Hardback
  • Sideantal:
  • 259
  • Udgivet:
  • 29. marts 2011
  • Størrelse:
  • 144x217x24 mm.
  • Vægt:
  • 436 g.
Leveringstid: 8-11 hverdage
Forventet levering: 22. november 2024

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Beskrivelse af The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Brugerbedømmelser af The Political Marketing Game



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