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The Political Marketing Game

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230537774
  • Indbinding:
  • Hardback
  • Sideantal:
  • 259
  • Udgivet:
  • 29. marts 2011
  • Størrelse:
  • 144x217x24 mm.
  • Vægt:
  • 436 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
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Beskrivelse af The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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