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Political Marketing Game

Bag om Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349359448
  • Indbinding:
  • Paperback
  • Sideantal:
  • 259
  • Udgivet:
  • 1. januar 2011
  • Udgave:
  • 12011
  • Vægt:
  • 350 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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