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The Language of Advertising

- Written Texts

af Angela (Formerly at York St. John University Goddard

indgår i Intertext serien

The Language of Advertising af Angela (Formerly at York St. John University Goddard
Bag om The Language of Advertising

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415278027
  • Indbinding:
  • Hardback
  • Sideantal:
  • 144
  • Udgivet:
  • 11. April 2002
  • Udgave:
  • 2
  • Størrelse:
  • 189x246x13 mm.
  • Vægt:
  • 476 g.
Leveringstid: 2-4 uger
Forventet levering: 15. Oktober 2024

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Beskrivelse af The Language of Advertising

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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