The Entertainment King. A Case Study of Walt Disney Co.
- Indbinding:
- Paperback
- Sideantal:
- 24
- Udgivet:
- 3. Marts 2016
- Udgave:
- 16001
- Størrelse:
- 148x3x210 mm.
- Vægt:
- 51 g.
- 8-11 hverdage.
- 2. Oktober 2024
På lager
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af The Entertainment King. A Case Study of Walt Disney Co.
Case Study from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of the Americas Puebla, language: English, abstract: The following paper is an analysis about Walt Disney. It is an investigation about the business model of the Walt Disney company and its objective is to turn out the characteristics in terms of values and strategies, which made the company to that what it is today- one of the most successful companies and well-known brands in the world.
In the first part of the paper we want to examine why Disney has been successful for so long and explain thereby what its core competences and competitive advantages are. In the second section we will have a look on what Michael Eisner did to rejuvenate Disney and what he did to increase the income in his first for years. Finally, in the last part we will evaluate Disney¿s policy of acquisitions, define the value they are adding to their different divisions and conclude with the explanation about how that translates into financial performance.
In the first part of the paper we want to examine why Disney has been successful for so long and explain thereby what its core competences and competitive advantages are. In the second section we will have a look on what Michael Eisner did to rejuvenate Disney and what he did to increase the income in his first for years. Finally, in the last part we will evaluate Disney¿s policy of acquisitions, define the value they are adding to their different divisions and conclude with the explanation about how that translates into financial performance.
Brugerbedømmelser af The Entertainment King. A Case Study of Walt Disney Co.
Giv din bedømmelse
For at bedømme denne bog, skal du være logget ind.Andre købte også..
Find lignende bøger
Bogen The Entertainment King. A Case Study of Walt Disney Co. findes i følgende kategorier:
© 2024 Pling BØGER Registered company number: DK43351621