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The Challenger Customer

- Selling to the Hidden Influencer Who Can Multiply Your Results

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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780241196564
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 3. September 2015
  • Størrelse:
  • 156x233x21 mm.
  • Vægt:
  • 358 g.
  • 4-7 hverdage.
  • 15. Oktober 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Challenger Customer

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

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