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The Challenger Sale

- Taking Control of the Customer Conversation

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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781591844358
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 10. november 2011
  • Størrelse:
  • 215x140x16 mm.
  • Vægt:
  • 418 g.
  • 8-11 hverdage.
  • 7. december 2024
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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

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