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The Cambridge Handbook of Marketing and the Law

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"This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"--

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781108470018
  • Indbinding:
  • Hardback
  • Sideantal:
  • 500
  • Udgivet:
  • 13. Juli 2023
  • Størrelse:
  • 152x25x229 mm.
  • Vægt:
  • 789 g.
  • 8-11 hverdage.
  • 9. Oktober 2024
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"This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"--

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