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Strategic Marketing in Library and Information Science

Bag om Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789021434
  • Indbinding:
  • Paperback
  • Sideantal:
  • 266
  • Udgivet:
  • 12. September 2003
  • Størrelse:
  • 154x212x15 mm.
  • Vægt:
  • 372 g.
  • 2-4 uger.
  • 12. Oktober 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

Beskrivelse af Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

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