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Signature Experience

- Art and Science of Customer Engagement for Fashion & Luxury Companies

Signature Experience
Bag om Signature Experience

This book's vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788885486591
  • Indbinding:
  • Paperback
  • Sideantal:
  • 190
  • Udgivet:
  • 1. Oktober 2018
  • Størrelse:
  • 152x235x0 mm.
  • Vægt:
  • 225 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Signature Experience

This book's vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.

Brugerbedømmelser af Signature Experience



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