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Qualitative Methods for Marketplace Research

af Shay Sayre
Qualitative Methods for Marketplace Research af Shay Sayre
Bag om Qualitative Methods for Marketplace Research

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761922704
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 20. April 2001
  • Størrelse:
  • 152x228x13 mm.
  • Vægt:
  • 370 g.
  • 8-11 hverdage.
  • 5. Oktober 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.

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