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Professional Services Marketing

- Strategy and Tactics

af William Winston
Professional Services Marketing af William Winston
Bag om Professional Services Marketing

This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781560242406
  • Indbinding:
  • Hardback
  • Sideantal:
  • 146
  • Udgivet:
  • 28. Januar 1993
  • Størrelse:
  • 152x212x0 mm.
  • Vægt:
  • 385 g.
  • 2-4 uger.
  • 15. Oktober 2024

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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

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