Policy and Marketing Strategies for Digital Media

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Paperback
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628,95 kr.

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

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Sprog:
Engelsk

ISBN:
9781138305946

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
312

Udgivet:
16. Juni 2017

Størrelse:
229x192x23 mm.

Vægt:
488 g.

Leveringstid: 2-3 uger.
Forventet levering: 27. September 2024

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624,95 kr.

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Beskrivelse af Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

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