Nösner, D: Sponsorship Culture in the German University Popu
- Indbinding:
- Paperback
- Sideantal:
- 260
- Udgivet:
- 1. Februar 2023
- Størrelse:
- 151x20x225 mm.
- Vægt:
- 395 g.
- 2-3 uger.
- 9. Oktober 2024
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Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Nösner, D: Sponsorship Culture in the German University Popu
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
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