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Marketing Planning for Services

af Adrian Payne
Marketing Planning for Services af Adrian Payne
Bag om Marketing Planning for Services

Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750630221
  • Indbinding:
  • Paperback
  • Sideantal:
  • 376
  • Udgivet:
  • 17. Juni 1996
  • Størrelse:
  • 156x234x19 mm.
  • Vægt:
  • 700 g.
  • 2-4 uger.
  • 12. Oktober 2024
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.

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