Made in Korea

MADE IN KOREA: How the Korean Wave is Reshaping Global Pop Culture And An Inside Look At Its Groundbreaking Impact.Brace yourself - a cultural tsunami is sweeping the globe, and its epicenter lies in the tiny territory of South Korea. From the candy-coated K-Pop revolution to movie masterpieces like Parasite, the Korean Wave has crashed over every continent, upending traditions and shattering conventions.
In this electrifying exploration, go behind the K-Craze to discover the perfect storm of corporate mermaids, polished storytelling sirens, and hustle harmony that propelled South Korea to the crest of the cultural cool. More than just enthralling entertainment, the Korean Wave is a crystalline paradigm shift embodying the hopes and yearnings of a millennial generation untethered by borders.
Whether enraptured by the supernatural glow of K-Beauty skincare gods or spacing out to transcendent webtoon fantasias, you will be utterly transported by the tsunami of passion, creativity and ingenuity. Because make no mistake - this is not a passing fad, but a dawning tsunami of cool that will permanently reshape film, music, literature and even attitudes across the planet's surface.
This book is a breathtaking deep dive into how South Korea has weaponized imagination into a new form of cultural soft power. Ready to bathe in the refreshing waters and let the Wave rewire your world?