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International Retailing Plans and Strategies in Asia

af Erdener Kaynak
International Retailing Plans and Strategies in Asia af Erdener Kaynak
Bag om International Retailing Plans and Strategies in Asia

Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789028891
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 28. Juni 2005
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 400 g.
  • 2-4 uger.
  • 15. Oktober 2024
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Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

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