General Motors AC Delco Dealership Parts Manager Survey Design

Essay from the year 2009 in the subject Business economics - Operations Research, grade: 98.00, University of Phoenix, course: RES 341 Research and Evaluation I, language: English, abstract: General Motors AC Delco Dealership Parts Manager Survey
Introduction
During the past few years General Motors has seen its AC Delco parts decline to its dealership body. Losing this business to direct AC Delco warehouse distributors and other parts providers has adversely affected GM¿s bottom line profitability. GM must uncover the reasons for the defection of its dealer body to other sources of parts, especially AC Delco parts. As a result a survey has been created to assist General Motors identify the issues that cause dealership parts managers to purchase AC Delco parts from other sources other than General Motors.