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From Brand Vision to Brand Evaluation

af Leslie (Aston University) de Chernatony
From Brand Vision to Brand Evaluation af Leslie (Aston University) de Chernatony
Bag om From Brand Vision to Brand Evaluation

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781856177733
  • Indbinding:
  • Paperback
  • Sideantal:
  • 392
  • Udgivet:
  • 18. Marts 2010
  • Udgave:
  • 3
  • Størrelse:
  • 153x227x24 mm.
  • Vægt:
  • 562 g.
  • 2-3 uger.
  • 9. Oktober 2024
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Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

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