Bøger af Shay Sayre

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.

Introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. This title examines a broad range of types of entertainment, covering areas like sports, video games, gambling, theme parks, travel, and shopping, as well as media such as film, television, and print.