Bøger af Jeff French
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- For Behaviour and Social Change
858,95 - 2.429,95 kr. Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
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- 858,95 kr.
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663,95 - 1.676,95 kr. Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
- Bog
- 663,95 kr.
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536,95 - 1.649,95 kr. Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
- Bog
- 536,95 kr.