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Event Marketing

af Diego Rinallo
Event Marketing af Diego Rinallo
Bag om Event Marketing

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788885486249
  • Indbinding:
  • Paperback
  • Sideantal:
  • 172
  • Udgivet:
  • 1. Marts 2018
  • Størrelse:
  • 229x150x13 mm.
  • Vægt:
  • 256 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book.

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