Environmental Marketing
- Strategies, Practice, Theory, and Research
- Indbinding:
- Paperback
- Sideantal:
- 438
- Udgivet:
- 7. Januar 1997
- Størrelse:
- 153x211x24 mm.
- Vægt:
- 594 g.
Leveringstid:
2-4 uger
Forventet levering: 15. Oktober 2024
Beskrivelse af Environmental Marketing
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.
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