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Direct Marketing in Practice

af Matthew Housden
Direct Marketing in Practice af Matthew Housden
Bag om Direct Marketing in Practice

Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750624282
  • Indbinding:
  • Paperback
  • Sideantal:
  • 356
  • Udgivet:
  • 19. Februar 2002
  • Størrelse:
  • 189x246x18 mm.
  • Vægt:
  • 692 g.
  • 2-4 uger.
  • 15. Oktober 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.

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